The gap between you and your peers matters: The net peer momentum effect in China

Huaigang Long (1) , Rui Zhu (2) , Congcong Wang (3) , Zhongwei Yao (4) , Adam Zaremba (5)
(1) Zhejiang University of Finance and Economics, China ,
(2) Zhejiang University of Finance and Economics, China ,
(3) Zhejiang University of Finance and Economics, China ,
(4) Zhejiang University of Finance and Economics, China ,
(5) MBS School of Business, Poznan University of Economics and Business, Monash University, Poland

Abstract

We propose a new return predictive signal: the net peer momentum (NPM), defined as the excess return on analyst-connected firms (CF) over the focal firm. Examining its pricing effect in the Chinese equity market reveals a robust cross-sectional relationship: stocks with high NPM significantly outperform those with low NPM. Accordingly, a long-short strategy based on NPM quintiles earns over 1% per month. While both CF and NPM offer incremental pricing power, NPM exhibits a stronger effect, as it incorporates both information about peer firms and the degree of investor underreaction to such information.

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Authors

Huaigang Long
longhuaigang@zufe.edu.cn (Primary Contact)
Rui Zhu
Congcong Wang
Zhongwei Yao
Adam Zaremba
Author Biographies

Huaigang Long, Zhejiang University of Finance and Economics

Dr. Huaigang Long, School of Finance, Zhejiang University of Finance and Economics, 310018 Hangzhou, China, email: longhuaigang@zufe.edu.cn

Rui Zhu, Zhejiang University of Finance and Economics

School of Finance, Zhejiang University of Finance and Economics, 310018 Hangzhou, China

Congcong Wang, Zhejiang University of Finance and Economics

Prof. Congcong Wang, School of Finance, Zhejiang University of Finance and Economics, 310018 Hangzhou, China, email: wangcongcong@zufe.edu.cn

Zhongwei Yao, Zhejiang University of Finance and Economics

Zhongwei Yao, School of Finance, Zhejiang University of Finance and Economics, 310018 Hangzhou, China, email: yaozhongwei@zufe.edu.cn

Long, H., Zhu, R., Wang, C., Yao, Z., & Zaremba, A. (2025). The gap between you and your peers matters: The net peer momentum effect in China. Modern Finance, 3(3), 40–53. https://doi.org/10.61351/mf.v3i3.347

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